Welcome to The X Factor Blog. Here you’ll find relevant use cases for Ideasicle X. Articles on the art of generating ideas while working remotely. Insights and studies into creativity itself. All from the desk of our founder and CEO, Will Burns.
North Advertising was invited into a very attractive pitch recently for the Ledlenser portable lighting business and North felt they needed to manufacture every advantage humanly possible in order to win. After a deep strategy cycle designed to unearth the brand's "real,” they decided to augment their own creative muscle with a bit of IX creative juice. Here's their story as told by Rebecca.
Read MoreI was the director of biz dev at Arnold Worldwide for seven years, so I know how competitive it is and, more importantly, how savagely an agency will look for an edge over the competition in any given pitch. As long as it’s legal and wouldn’t get us kicked out of the pitch by the pitch consultant, we’d consider it. Well, we have a feature within the Ideasicle X platform that I wish I had when I was at Arnold. It’s an edge that I think will help some of the bolder agencies win pitches, but not every agency will have the guts.
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