Big agency talent without the big agency.

A Fractional brand consultant with a very, very powerful tool.

I have fractional relationships with brands and agencies advising on branding, strategies, and market opportunities. However, I also bring with me the best creative people in the advertising industry. Whenever and wherever they're needed, our proprietary web app brings teams of four creative freelancers together to come up with ideas. No more overhead costs, freelancer red tape, or inexperienced staff. Just pure, on-demand, big-agency talent without the big agency.

No other agency can do this. Scroll down to learn more or click the green button to find a time to connect live.

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AN ELITE CREATIVE POWERHOUSE.

Sampling of our talent. Click to expand.

With a roster boasting over 40 A-listers from renowned agencies like Wieden & Kennedy, Goodby Silverstein, Arnold Worldwide, and Mullen, to name a few, we ensure world-class creativity and strategy. When we need ideas, our web application streamlines collaboration, delivering a wealth of ideas and iterations within days. We see 30-50 ideas and hundreds of builds and riffs in just a few days.

Click here to review our full roster of talent.

PROJECTS ONLY.

While traditional agencies shy away from project-based work, we’ve built our model on it because it’s where the world of marketing is going. Our fully-virtual web application allows us to recruit teams instantly to meet creative demands, offering consulting services first and then access to elite creative professionals when big ideas are needed. Bring me in to consult with you, we’ll analyze the marketing situation, and together we’ll either solve it or we’ll bring in the big guns. But no AORs, please.

AND WE PRODUCE.

We have formed partnerships with two Boston companies for the highest quality production and activation. Conductor produces all of our radio, TV, and other brand/marketing video concepts. Our elite teams come up with the ideas, we turn them into scripts, and then bring Conductor in to produce.

The Fantastical produces our non-broadcast ideas like design work, logo/brand work, social media campaigns, digital advertising campaigns, and more. Founder, Michael Ancevic, is one of our elite creatives so can be working on idea projects upstream with the rest of our Ideasicle team prior to production for the smoothest of hand-offs.

Regardless, I (Will Burns) will manage the production process and be your single point of contact.

Just ask AirSculpt CMO, Stephanie Greene

"The speed at which the ideation happens and, more importantly, the QUALITY of the ideas is unlike anything I've seen in an agency partner."

Full Testimonial

Scale, Scope and Fees

You may only need strategic consulting or perhaps you have a creative brief and need a flurry of ideas from our teams of experts. Or maybe you need both AND efficient production. Because our services are compartmentalized and on-demand, you engage with Ideasicle X and pay for only what you need. No overhead or unreasonable fees.

Will Burns professional consulting

Click here for my bio.

Bring me in for a day, a week, or on retainer a few days per month, to provide critical outside perspective assessing your mar/com challenges as they arise and help craft plans to solve them. And agencies for pitch help.

Day rate: $1,500/day

Monthly retainer: $5,000/mo. minimum

Virtual idea generation from teams of 4 A-listers

Learn more about our web app.

We will deploy our proprietary Ideasicle X virtual platform to recruit teams of 4, brief them, monitor their ideas, and curate presentations of 10+ of our favorites. Clients can also subscribe to the platform and run their own idea projects.

Curated (one round 10+ ideas): $15,000

Curated (two rounds 10+ ideas): $25,000

Subscription: $500/mo or $5,000/yr plus freelance costs

Conductor and The Fantastical for all our activation needs

Conductor produces all of our radio, TV, and other brand/marketing video concepts. The Fantastical produces our non-broadcast ideas like in-house photography, design work, logo/brand work, social media content, digital advertising campaigns, and more. Will Burns remains your single point of contact throughout.

Pricing: estimated once concepts are approved