AI Will Never Beat Humans At Creativity, But IX Spark Might Make Humans Unbeatable
We believe AI will never beat humans at sheer, unadulterated creativity. It’s one thing to know all the dots (AI), but quite another to know which dots to connect (humans). But if AI is engineered creatively within a human-friendly interface, AI can help humans come up with better ideas than they ever could alone. One “spark” at a time.
how it works:
IX Spark “sparks” the user’s creativity with a combination of powerful prompt-engineering and human-friendly display of ideas. From one simple request for an idea, IX Spark goes into action:
Hallucination: we have found a way to encourage AI LLMs to hallucinate, which better simulates true human creativity. You just choose Sober, Microdose, or Tripping, depending on how crazy you want the ideas to be, and the AI drugs start flying.
Deep Inferral Enrichment: process takes your simplest request—whether you're solving complex business/science challenges, developing advertising campaigns, or wondering what to make for dinner—and instantly infers the perfect AI-trained expert persona, relevant contextual insights about the situation, and relevant cultural trends.
Infinite Ideas: in seconds start reviewing beautifully presented ideas, one at a time like you’re reviewing potential dates on a dating app - delete, save, or immediately start workshopping the best ones.
IX Spark is available now. You get 2 FREE projects before you commit.
Secret Sauce #1: Deep Inferral Enrichment
Most people now know the mantra: “AI is only as good as the prompt.” The problem is, good prompts are work. Long, nuanced, structured work.
IX Spark hides that work behind something we call “Deep Inferral Enrichment.” You give Spark a short, human request for ideas, the AI behind Spark responds by auto-building a rich, expert-level internal prompt and persona before it ever asks a large language model for ideas. It infers what you need from the simplest of idea requests.
Example of the surface-level request:
“Give me creative ideas to help a national grocery chain get shoppers to adopt a new mobile app for digital receipts instead of printed ones.”
Behind the scenes, Spark’s AI expands that into a 1,000 word prompt including things like:
- You are a 15+ year veteran in retail innovation and shopper marketing
- You have a deep knowledge of digital transformation, loyalty behavior, and in‑store operations
- Your method of innovation blends data, journey mapping, behavioral economics, and iterative testing
- Constraints around friction, compliance, and on-the-ground store realities
The app has been engineered so that the AI consistently infers the right expert persona, the right tensions, and the right context—without you having to think like a prompt engineer. The seasoned expert is baked into how Spark behaves, so the ideas feel like they came from someone who’s actually lived the problem for years.
The user never sees the complexity. They just see ideas that feel strangely on-the-nose for the world they’re working in.
Secret Sauce #2: AI Hallucination (on purpose)
DIAL UP THE HALLUCINATIONS: SOBER, MICRODOSE, TRIPPING
Spark doesn’t fight AI hallucinations, it weaponizes them. Every job in IX Spark lets you set a hallucination level:
- Sober – grounded, rational, closer to what you might expect from a seasoned consultant.
- Microdose – still usable, but with weirder bridges and unexpected mashups.
- Tripping – intentionally unhinged; connection-making in places your brief would never go.
That means you can start Sober to cover the obvious strategic bases, then push into Microdose or Tripping when you need lateral leaps, not linear logic. You control how far off the rails your AI muse is allowed to go, but the choice is up to you, not the model.
Potential Investors
Email Will Burns: willb@ideasiclex.com