Welcome to The X Factor Blog. Here you’ll find relevant use cases for Ideasicle X. Articles on the art of generating ideas while working remotely. Insights and studies into creativity itself. All from the desk of our founder and CEO, Will Burns.
When agencies need freelancers they need them yesterday, not three days later after they’ve been called, negotiated with, W9s received, an office found for them to work, hotels to put them up, etc. What if freelance talent could be intimately integrated into an agency’s existing creative process, where teams who know your client’s business are but keystrokes away at any given moment and could be coming up with ideas within hours not days? Well, we have the meats.
Read MoreNorth Advertising was invited into a very attractive pitch recently for the Ledlenser portable lighting business and North felt they needed to manufacture every advantage humanly possible in order to win. After a deep strategy cycle designed to unearth the brand's "real,” they decided to augment their own creative muscle with a bit of IX creative juice. Here's their story as told by Rebecca.
Read MoreFor 13 years we have been on the front lines of bad ideas. Wait, that didn’t come out right. Let me try again. For 13 years we have been on the front lines interacting with marketers and agencies who are sick of their bad ideas and need help. That’s better. So we hear all the reasons. And sometimes it’s not until they see our process that they see what their own issues were. Anyway, here you go. The top 5 reasons marketing ideas have been lacking according to our customers.
Read MoreEvery Ideasicle Expert has agency over themselves. Beyond their individual genius, their agency over themselves pays powerful dividends when it comes to virtual idea generation. Here’s why.
Read MoreYou’ve got a pile of creative ideas in front of you. Maybe they were generated by your in-house team, your agency, or even from an Ideasicle X project. Regardless, you’re feeling good, fortified, and excited with all this potential. But now you’ve got to evaluate these ideas and decide which ones with which to move forward. Here are a few important criteria by which to filter that list down to the 3-5 best ones.
Read MoreI’ve presented thousands of ideas in hundreds of presentations over the last 12 years with Ideasicle. Sometimes I leave the presentation excited and motivated to do more, other times I want to smash all my Beatles records. You could say I have pretty thick skin at this point. So today I’m going to reflect on how I think clients can review other people’s ideas without inadvertently ruining everything.
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