This interactive tool lets you slide through the five variables, tweaking each one to see how it impacts your pitch odds in real time. Think your strategy’s a 10 but your client relationship’s a 5? Well, that client may not see that strategy as a 10 (even if it is). Slide those dials and watch the odds adjust, with instant feedback on what to fix.
Read MoreI talk to agencies all the time, from the large global players to the nimble boutiques. I talk to clients all the time, too. And as I hear their stories, a few clear themes are emerging. Themes that will require a more energetic and potent way to for agencies to differentiate from other agencies.
Read MoreI was the director of biz dev at Arnold Worldwide for seven years, so I know how competitive it is and, more importantly, how savagely an agency will look for an edge over the competition in any given pitch. As long as it’s legal and wouldn’t get us kicked out of the pitch by the pitch consultant, we’d consider it. Well, we have a feature within the Ideasicle X platform that I wish I had when I was at Arnold. It’s an edge that I think will help some of the bolder agencies win pitches, but not every agency will have the guts.
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