Home Is Where The Art Is

I believe virtual idea-generation is better than in-person idea-generation. I admit it’s not an intuitive notion (and even debated a skeptical host Justin Brady on his podcast about it), but that’s exactly what I have experienced for the last ten years developing the Ideasicle X platform. Four freelancers working together vs two, each reduced to a typeface so no human bias can get in the way, allowing creativity to happen when it wants, etc. Well, here’s another one. Creativity increases when you are at home and freelancers tend to be, you guessed it, working from home.

CreativityWill BurnsFebruary 1, 2021creativity, ideas, advertising, remote work, home

With Ideasicle X What Happens Offline Is As Important As What Happens Online

While services like Zoom and Teams have saved much of the business world during the pandemic, providing a virtual way for people to continue to engage and remain productive, a major complaint from remote workers these days is Zoom-fatigue. I get it, and have experienced it. Too many Zoom meetings can be soul sucking and difficult to maintain on any given Tuesday. While Ideasicleˣ is a technology platform most of the ideas happen offline. Let me explain.

CreativityWill BurnsJanuary 22, 2021creativity, ideas, advertising, zoom fatigue

Ideasicleˣ Forces Coincidences To Happen

A coincidence is when two seemingly unrelated events happen at the same time providing the observer with a larger, more meaningful interpretation of those two events. Ideas are the result of two seemingly unrelated thoughts that happen at the same time providing the observer with a larger, more meaningful interpretation of both. Or, in short, a new idea. The Ideasicleˣ platform forces “idea coincidences” like these to happen in three important ways.

CreativityWill BurnsJanuary 6, 2021coincidence, creativity, ideas, advertising

Ideasicleˣ New Year's Revolutions

We are so excited about our resolutions for 2021, we’re feeling they’re a little more revolutionary than resolutionary. At least as they relate to the advertising industry. Here are our three New Year’s “Revolutions”.

News & UpdatesWill BurnsJanuary 1, 2021New Year's Resolutions, education, creativity, advertising

Why I Started Ideasicleˣ

If I may, I’d like to share with you my motivations behind creating Ideasicleˣ. I’ll start by reviewing a few of my personal driving principles and then explain how Ideasicleˣ is the ultimate manifestation of those principles. Warning, though, this may get a little deep or “woo-woo” for some.

News & UpdatesWill BurnsDecember 28, 2020ideas, advertising, crowdsourcing

The First 50 Customers Of Our Revolutionary Virtual Creativity SaaS Platform Get 1/2 Off Annual Plan

We will be launching the Ideasicleˣ platform in early 2021. At first only taking on 50 customers as a “scaling precaution” on our end. But those 50 customers will get a subscription to Ideasicleˣ for one year at 1/2 the retail price. That’s $250/month instead of the normal $500/month for an Individual Plan (learn more about our plans here). But it’s only for those on our email list. Sign up today.

PromotionWill BurnsDecember 21, 2020ideas, SaaS, promotion

IX Use Case: White Rhino Gets More Ideas In One Day Than In A Typical Week

I only asked advertising agency White Rhino to do one beta test, but I spoke with White Rhino’s CEO, Dan Greenwald, and he said Ideasicleˣ has transformed how they work as an agency. They’ve since conducted multiple idea projects for multiple clients. Here’s their story.

Use CasesWill BurnsDecember 18, 2020creativity, advertising, saas

Improve Your Creativity With These 12 Scientific Studies

For decades I’ve been studying creativity. I find it fascinating and important work. Because what is human progress if not the cumulative creative acts across all humanity at any given moment? As such I am always looking for new research into the human mind and into creativity itself with the goal of improving our ideas and accelerating progress. Below are my favorite 12 studies so far. Click the “Source” button within each section to read more about that study.

CreativityWill BurnsDecember 14, 2020creativity, science, studies

Brief Your Creative Team With Inspiration, Not Just Information

There are many reasons that ideas happen quickly and exponentially on the Ideasicleˣ platform, but one of the most important is the degree to which the creative brief inspires the team. Let’s stop what we’re doing and talk about how to inspire your teams with a creative brief, be they Ideasicleˣ teams or your own.

Tips & TricksWill BurnsDecember 12, 2020advertising, creative brief, inspiration

IX Use Case: David Baldwin Keeps It Close To home

Tips & Tricks, Use CasesWill BurnsDecember 11, 2020adertising, creativity, crowdsourcing, software as a service

Diversity Is The Key To Recruit The Perfect Ideasicleˣ Team

You could invite any four people to the Ideasicleˣ platform and you will have a productive idea session. But what we’ve found is that the more diverse the team, the more territories will be explored. Here are a few things to consider when maximizing diversity when recruiting a team, realizing it’s not a perfect science.

Will BurnsDecember 1, 2020ideas, creativity, recruiting

The History Of Ideasicle - 10 Years In The Making

Ideasicle X was ten years in the making. Here’s the inspiratino that started at Wrnold Worldwide and led to the original idea-generating machine, Ideasicle, and then to the new SaaS platform.

Will BurnsNovember 16, 2020creativity, ideas, advertising, virtual

Welcome to our virtual idea generation blog.

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