Welcome to The X Factor Blog. Here you’ll find relevant use cases for Ideasicle X. Articles on the art of generating ideas while working remotely. Insights and studies into creativity itself. All from the desk of our founder and CEO, Will Burns.
Ideasicle X is about to launch and change the advertising world. We’ve talked about why the platform uses four freelancers as a team, how the building and riffing are the magic, and how the virtual nature actually accelerates creativity. But what we haven’t talked about is the critical roles the customer plays in all this. In short, the agency customer not just a bystander, but an active participant. Let me explain.
Read MoreEveryone in advertising knows that the creative brief must be inspiring. It’s understood. But it occurred to me recently that no one talks about why inspiration is necessary. Ironically inspired, I wrote this piece as my answer. Inspiration is the invisible bridge to new ideas.
Read MoreThere are many reasons that ideas happen quickly and exponentially on the Ideasicleˣ platform, but one of the most important is the degree to which the creative brief inspires the team. Let’s stop what we’re doing and talk about how to inspire your teams with a creative brief, be they Ideasicleˣ teams or your own.
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