Welcome to The X Factor Blog. Here you’ll find relevant use cases for Ideasicle X. Articles on the art of generating ideas while working remotely. Insights and studies into creativity itself. All from the desk of our founder and CEO, Will Burns.
Coming up with ideas remotely is unavoidable these days with hybrid work becoming more and more the norm. But that doesn’t mean the quality of your, and your partners’, ideas must suffer. 2024 can be the year to embrace remote idea generation. Here are three best practices (and worst) we’ve learned first-hand about participating in remote creative sessions that you can start using today.
Read MoreI feel sorry for ad agencies these days. Fees aren’t increasing, staff is getting harder to find, and the staff they have is stretched. Worse, agencies are still battling with the inertia of remote work, leaving their talent all over the place. While we can’t solve all the problems agencies face today, we can help address the challenges of remote work when it comes to creative ideas.
Read MoreIn today's interconnected world, virtual collaboration has become the norm for teams across diverse industries. While the benefits of virtual teamwork are widely acknowledged, one aspect that often goes unnoticed is the profound impact it has on nourishing a participant’s imagination. In this blog post, we explore three compelling ways in which virtual idea generation in teams nurtures the creative spirit, allowing ideas to flourish.
Read MoreWe call ourselves a “SaaS,” or a software as a service, because it’s technically true. But what’s lost in that categorization is the role human beings play in our company’s purpose. It’s not an “idea machine,” which would suggest an artificial intelligence pumping out ideas. No, Ideasicle X is a machine whose purpose is to increase the odds of human intelligence happening. And that intelligence is anything but artificial. What follows are the ways our software platform is designed to be in continuous service to the real (and very human) heroes.
Read MoreIdeasicle X is a new platform and, as such, is still open to interpretation. It’s exciting, really. We hope to see customers using it in ways we never expected. But also because it’s new, our agency customers are still getting used to the platform. And we see three common mistakes made that are easily avoided in order to maximize every idea-generating job.
Read MoreWe hosted a live webinar in March that is timely for the advertising world still in the midst of this pandemic and remote working. How are agencies responding? How are in-house agencies responding? How are professional freelancers responding? We found out with our round table discussion with some advertising heavies:
TBWA/Chiat Day NY CEO, Rob Schwartz
Blackbaud’s (In-house) Agency 545 Director, Veronica Volborth
Ex-Wieden Freelance Creative Director, Monica Taylor
It’s funny. When I started the original Ideasicle in 2010 I figured if I could use technology to tap into world-class minds then the sacrifice of doing the idea generation online would surely be overwhelmed by the great minds. But what I quickly learned as we did more and more idea projects was that the virtual nature had virtues far beyond giving me unbridled access to great minds. Here’s what I learned.
Read MoreI believe virtual idea-generation is better than in-person idea-generation. I admit it’s not an intuitive notion (and even debated a skeptical host Justin Brady on his podcast about it), but that’s exactly what I have experienced for the last ten years developing the Ideasicle X platform. Four freelancers working together vs two, each reduced to a typeface so no human bias can get in the way, allowing creativity to happen when it wants, etc. Well, here’s another one. Creativity increases when you are at home and freelancers tend to be, you guessed it, working from home.
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