Posts tagged ai
David Safian On AI-Production In Advertising Now And In The Future

David Safian, owner of SaF Productions, has had an incredible career. He was a camera and lighting assistant to Annie Leibowitz, he went out on his own and shot Fleetwood Mac, Jane’s Addiction, Beyonce, Rihanna, and Kiss in both photography and music videos, and now runs his own aforementioned production company. We’ve had lengthy fascinating conversations about AI in advertising and I wanted to share some of David’s advice and predictions with you through this Q&A.

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Brand AI: The Future of Channeling Your Brand Without the Human Fuzz

What if we handed the whole brand—every doc, every win, every faceplant—to an AI that never blinks, never misreads, and never clocks out? Picture an AI that keeps learning as your brand shifts, but locks down everything you’ve ever thrown at it. No more “I think the brand would do X.” No more drift. Just a flawless, evergreen brand brain that can talk to you.

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