David Safian, owner of SaF Productions, has had an incredible career. He was a camera and lighting assistant to Annie Leibowitz, he went out on his own and shot Fleetwood Mac, Jane’s Addiction, Beyonce, Rihanna, and Kiss in both photography and music videos, and now runs his own aforementioned production company. We’ve had lengthy fascinating conversations about AI in advertising and I wanted to share some of David’s advice and predictions with you through this Q&A.
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