New Idea For Ukraine 'Prevent WW3' Effort: Fueled By Love

Ideas beget ideas, I always say. And it turns out the ideas we posted in support of the Ukraine’s “Prevent WW3” effort inspired at least one new idea. Just a day or so after I posted that piece, my former colleague Amelie Loyot called me all excited about an idea she had in reaction to our post. It’s a great idea so I want to share it with you in case someone wants to take it and run with it. Amelie and her partner CJ Kaplan prepared a write-up for it and designed visuals as well, as follows.

News & UpdatesWill BurnsMarch 17, 2022ukraine, prevent ww3, creativity, ideas

IX Use Case: If An Idea Could Start World War 3, An Idea Could Prevent It.

I remember reading the appeal from a Ukraine advertising agency to creative people the world over for the first time. Reading the words from this Ukrainian advertising creative person asking for ideas to help stop World War 3 really hit home for me, as I bet it did with many in our business. It was billed as “The most important brief ever” and man were they right. Here I am running and idea-generating platform! I had to contribute to this calling. And now I want to share the entire process with you, including the ideas.

Use CasesWill BurnsMarch 10, 2022ukraine, ideas, advertising

Ideasicle X, LLC