Welcome to The X Factor Blog. Here you’ll find relevant use cases for Ideasicle X. Articles on the art of generating ideas while working remotely. Insights and studies into creativity itself. All from the desk of our founder and CEO, Will Burns.

Posts tagged outside perspective

Sometimes You Just Gotta Go Outside For Creative Ideas

In my three decade career in the advertising business, I’ve worked at eight agencies in five cities. There wasn’t a single agency who didn’t, at times, go outside to get creative ideas. It’s not ideal, of course. Agencies want to use their own people whenever possible. It’s more profitable. But here are three cases where going outside is the right business decision.

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