In-house agencies live their brand every day, they’re immersed in its culture, they get it first hand. However, the in-house agency is at a disadvantage to external agencies in one respect: the thinking can get insular. While external agencies are working on different brands all the time, in-house agencies work on one brand. All. Day. Long. In-housers know they need to bring in outside perspective from time to time, but many don’t want the risks involved in bringing in outside help. Is there an answer? Short answer, yes. Longer answer below.

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