Posts tagged branding
Not Sure What To Do? Ask Your Brand.

Sounds sorta nuts, right? To ask something as abstract and ill-defined as a “brand” a question? Preposterous, really. But perhaps it’s only preposterous because your brand is too abstract and ill-defined. When a brand idea is formed and articulated powerfully and clearly, then it becomes easy for every employee, regardless of their role, to channel that brand idea into everything they do. Here’s what I mean and why it matters.

Read More
CMO Stephanie Greene, AirSculpt, And The Benefit Of Cascading Idea Projects

Stephanie Greene, or Steph as I now call her, is the Chief Marketing Officer of an innovative body sculpting company called AirSculpt. She’s an ideal client for Ideasicle X because she wanted big-time creative thinking, but didn’t have a big-time budget. Which is exactly what we provide, enabled by our 100% virtual model with access to 40+ creative super friends. Specifically, she wanted to rebuild her brand from the ground up. And quickly.

Read More