Welcome to The X Factor Blog. Here you’ll find relevant use cases for Ideasicle X. Articles on the art of generating ideas while working remotely. Insights and studies into creativity itself. All from the desk of our founder and CEO, Will Burns.
Firebrand is the combination of Ideasicle X, our virtual web application designed for virtual idea generation, Ernie Schenck, renowned and award winning creative director and writer, and Conductor, a full service production company, with the singular aim of developing brand ideas with A-list creative talent all the way through to a brand anthem video, and all for $100,000. Here’s how it came to be.
Read MoreRogerson is a nonprofit that develops and manages affordable housing, independent living, assisted living/memory care, and adult day health for older adults. We have a complex ecosystem and a layered “operating world” requiring different levels of expertise, requirements to market to myriad constituencies, and challenges the organization to speak with a unified voice. Here is Rogerson’s testimonial about the Ideasicle X process.
Read MoreMassPay was a triple decker of cascading idea needs. The named needed to change, though that wasn’t the assignment. They needed a brand idea to unify the company around a singular rallying cry. And then they needed a logo inspired by both. It was a tall task, but we were up to it and the MassPay clients were terrific. Here’s their story.
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