Welcome to The X Factor Blog. Here you’ll find relevant use cases for Ideasicle X. Articles on the art of generating ideas while working remotely. Insights and studies into creativity itself. All from the desk of our founder and CEO, Will Burns.
Firebrand is the combination of Ideasicle X, our virtual web application designed for virtual idea generation, Ernie Schenck, renowned and award winning creative director and writer, and Conductor, a full service production company, with the singular aim of developing brand ideas with A-list creative talent all the way through to a brand anthem video, and all for $100,000. Here’s how it came to be.
Read MoreI got to see Ernie in action several times when I was at Arnold when he freelanced on pitches. Not that he needed auditions for Ideasicle X. The man is an advertising legend. But I remember being so impressed with his lateral thinking and ability to tell a great story. Well, he wrote a book that is a must-read for anyone in advertising because it’s as relevant today as ever. Ernie, take it away.
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