Home Is Where The Art Is

I believe virtual idea-generation is better than in-person idea-generation. I admit it’s not an intuitive notion (and even debated a skeptical host Justin Brady on his podcast about it), but that’s exactly what I have experienced for the last ten years developing the Ideasicle X platform. Four freelancers working together vs two, each reduced to a typeface so no human bias can get in the way, allowing creativity to happen when it wants, etc. Well, here’s another one. Creativity increases when you are at home and freelancers tend to be, you guessed it, working from home.

CreativityWill BurnsFebruary 1, 2021creativity, ideas, advertising, remote work, home

With Ideasicle X What Happens Offline Is As Important As What Happens Online

While services like Zoom and Teams have saved much of the business world during the pandemic, providing a virtual way for people to continue to engage and remain productive, a major complaint from remote workers these days is Zoom-fatigue. I get it, and have experienced it. Too many Zoom meetings can be soul sucking and difficult to maintain on any given Tuesday. While Ideasicleˣ is a technology platform most of the ideas happen offline. Let me explain.

CreativityWill BurnsJanuary 22, 2021creativity, ideas, advertising, zoom fatigue

Ideasicleˣ Forces Coincidences To Happen

A coincidence is when two seemingly unrelated events happen at the same time providing the observer with a larger, more meaningful interpretation of those two events. Ideas are the result of two seemingly unrelated thoughts that happen at the same time providing the observer with a larger, more meaningful interpretation of both. Or, in short, a new idea. The Ideasicleˣ platform forces “idea coincidences” like these to happen in three important ways.

CreativityWill BurnsJanuary 6, 2021coincidence, creativity, ideas, advertising

Improve Your Creativity With These 12 Scientific Studies

For decades I’ve been studying creativity. I find it fascinating and important work. Because what is human progress if not the cumulative creative acts across all humanity at any given moment? As such I am always looking for new research into the human mind and into creativity itself with the goal of improving our ideas and accelerating progress. Below are my favorite 12 studies so far. Click the “Source” button within each section to read more about that study.

CreativityWill BurnsDecember 14, 2020creativity, science, studies

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