I’ve known Matt for nearly 20 years and have been after him to be an Expert here since I launched in 2010. While at Arnold Worldwide, we pitched and won Vonage, Progressive Insurance, and the RadioShack business, then the largest win in New England history. I always wanted Matt on the pitch team because he has this uncanny super power to disarm his audience with charm, creativity, and, most importantly, ideas. Since Arnold, Matt spent many valuable years entrenched within the Google/YouTube technosphere. Which brings us to his story about the four hour ad. Over to you, Matt.

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