Creativity is a complex and fascinating phenomenon that has captivated humans for centuries. From the works of Leonardo da Vinci to the innovations of Steve Jobs, creativity has been celebrated as a hallmark of genius and a key driver of progress and innovation. However, for a long time, creativity was thought to be an elusive and mysterious concept that could not be isolated, measured or studied scientifically. That all changed with a groundbreaking study by J.P. Guilford in the 1960s.

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