Ever nailed a campaign pitch on a hunch, only to rationalize it later? That's your brain's hidden genius at work. And we need more of that in advertising. As advertising pros, we're drowning in briefs, mood boards, and analytics. But what if those fleeting "aha" moments— the ones that spark killer taglines or visual twists—are your subconscious doing the heavy lifting? Science says it's not mysticism; it's pattern recognition honed by experience. Examples…
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