Clients can be quick to question the cost of agencies coming up with ideas. What’s the blended rate you’re billing me? Why do you need three teams working on this? Explain to me the overhead you charge every month. Can’t blame them, really. It is important to keep all marketing costs in check. But what about the cost of NOT having a great idea? Why don’t clients ever ask that question? Well, I asked a few of my Ideasicle Experts to identify ideas they’ve been a part of, the absence of which would have blunted the trajectory of a client’s business.

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