A virtual tool 10 years in development designed specifically (and only) for remote idea generation.

2:02 video overview.

Ideasicle X was meticulously researched and designed by founder, Will Burns, to give him and subscribers access to brilliant freelancers and flurries of ideas, on command, and virtually.

virtual tool, but very real ideas:

Invite world-class A-list, hand-picked creative talent from anywhere in the world to your project
Brief your team with a video and pdf upload
Post, Build, and Riff: the Ideasicle X virtual platform brings the team together virtually, so they can post, build, and riff on each other’s ideas
Collect ideas as they are posted, and even post your own ideas to the group, or course-correct as necessary

When it’s virtual, creativity is not limited, it’s liberated.

We’ve learned there are tangible improvements to the creative process when the team is working remotely. Here are a few we’ve found over the years:

Access to anyone in the world.

The organizer of a job has access to anyone in the world, be they our Ideasicle Experts, their own freelancers, or even employees, to be on the team. Always have the right people.

Eliminate unconscious bias.

There are no human, unconscious biases that get in the way of the team’s creativity—everyone is reduced to a typeface, so it’s all about the ideas and nothing more.

It’s like a parallel universe.

It’s like a parallel universe, where ideas are posted in the in-between times of the day, and wherever the team may be at the time. They just pull out their phone, post the idea, and the rest of the team is pinged and invited to improve.

Online disinhibition works for creativity.

There’s a thing called the “online disinhibition effect,” or the lack of restraint one feels when communicating online. Horrible for the vitriol of social media, but amazing for creativity because the teams are fearless to take chances with their posts.

4 is the magic number.

Through much trial and error we found that four is the ideal number of creative people on a virtual team. Any more than that and they tend to clam up and feel like they’re on stage (fear). Any fewer and we don’t get the exponential numbers of ideas.

No politics.

Creative people love the fact it’s all about ideas and nothing else—no politics, no posturing, no calculating. Just ideas.

Yes, in many ways virtual idea generation is better than in-person brainstorms.

Brings with it a multitude of advantages.

faster ideas

Within hours have a freelance team of four recruited and working.

better ideas

We’ve found four minds on a team are exponentially more prolific than two. It’s the building and riffing between them that is the real magic.

more ideas

On average we see 30-50 original ideas posted per one-week job and hundreds of builds. It’s kinda nuts. When we run the projects for you, we will present our 10 favorite ideas, but will provide the entire Idea Stream for your review in case we missed a nugget.

more economical ideas

When we manage projects, we charge a flat fee regardless of the nature of the assignment. We can do one round of ideas or two. We recommend two if there’s time because we can get your feedback in the first round (ideas you like and don’t like) and that makes us doubly dangerous in the second round. Or subscribe and run the projects yourself and save big on traditional freelance costs.

nothing is unthinkable

Clients deploy our consultancy for any number of marketing needs. Pitch ideas (agencies), campaign ideas, naming projects, brand ideas, taglines, promotional hooks, app features, PR stunts, go-to-market ideas, anything. Truly, nothing is unthinkable.

An easy-to-use platform designed for virtual idea generation.

Hand-picked creative talent from the best agencies in the country.

And they’re ready to work on idea projects.

The Ideasicle Experts were hand-chosen by our founder from his stints at Wieden & Kennedy, Goodby Silverstein & Partners, Arnold, Mullen and a couple other hot shops. Imagine any four of these talents working your project.