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Nothing is unthinkable.
 

Brand ideas in the form of taglines.

We have done countless brand idea projects. For startups like Liberty Defense for rebrands like MP (formerly MassPay) and Seybert’s Billiards and even NHL hockey players (Robin Lehner). Here’s how it works:

  1. Immersion - we start by getting smart on your business. We review all identity materials, interview the leadership team and other key constituencies, and prepare a creative brief.

  2. Idea Generation - we assemble a world-class team of 4 creative people with an expertise in branding and copywriting. We focus on taglines that are not only well articulated lines, but represent a bigger brand idea that the company can rally around. We typically conduct two rounds of ideas because the feedback we get from round one can become the “brief” for round two, making the team doubly dangerous (in a good way).

  3. Manifesto - once we land on an approved brand idea, one of the writers originally assigned will have the added task of writing a manifesto to bring the idea to life for internal audiences. Only then can you teams truly channel the brand into everything they do.

Ideasicle firebrand

Through a joint-venture of three best-in-class entities, we have innovated a unique and focused 1-2-3 process that gives you just the right amount of big-agency talent to transform your brand without the overhead and expense of a big agency. And we conduct the same process as above but add a video script and brand anthem video (produced).

Click here to learn more about Firebrand.

Resources:

  1. Learn about the therapeutic benefits of the brand idea process here.

  2. Brand Idea Case Histories

 
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Big campaign ideas

Believe it or not agencies come to us most often with this need. They’re in a pitch, they’ve got a brief, and they want us to explore it, dive into it, pull it in all sorts of directions, and come back with 10+ big campaign ideas.

The ideas will include a title, a key visual, a description of the campaign idea, and business rationale as to why we think it’s great. We don’t get all precious and present only three and try and shove one down our client’s throat. We present at least 10 different ideas and then sit back and watch the agency team discuss the merits of each.

Typically, there are 3-4 that the the agency team loves enough to continue development (write scripts, add art direction, and otherwise get it ready for client presentation to THEIR clients).

Timing: one week (or less) for one round of ideas. Double that for two rounds.

Resources:

  1. Ukraine Campaign: If An Idea Could Start World War 3, An Idea Could Precent It (see entire Ideasicle X process in action)

 
 

when an agency needs a cheat code

Pitching is the lifeblood of the advertising business, for better or worse. Currently agencies are experience serious staffing shortages and budget cuts, yet they still must pitch. One call to us and we can be coming up with 10+ big campaign ideas for your pitch in just a few days.

That means your pitch team isn’t starting from zero, they can rifle through all of our ideas and find the ideas that resonate with them and are worthy of further development for the big pitch. The creative process continues from our initial presentation to your big one.

Timing: one week for one round of 10+ ideas (less if necessary).

Resources:

  1. IX Use Case: North Jump Starts (And Wins) Ledlenser Pitch With Ideasicle X

  2. IX Use Case: White Rhino Gets More Ideas In One Day Than In A Typical Week

  3. IX Use Case: David Baldwin and Baldwin& Keep It Close To home

  4. Ukraine Campaign: If An Idea Could Start World War 3, An Idea Could Precent It (see entire Ideasicle X process in action)

 
 

How about a nice promotional hook to drive traffic?

Our teams love to come up with unique, never-been-done-before promotions for our clients. Could be a simple “hook” to get people excited about Best Buy for Father’s Day. Or could be brainstorming a promotional giveaway that makes sense coming from that brand. Or it could be some kind of street team event.

We have several Ideasicle Experts with promotional experience and others with some but who love doing this kind of thing.

Timing: one week (or less) for one round of ideas. Double that for two rounds.

Resources:

  1. Red Sox Radio Network (WEEI) Promotional Ideas Case Study

  2. Ukraine Campaign: If An Idea Could Start World War 3, An Idea Could Precent It (see entire Ideasicle X process in action)

 
 

From TikTok to TV.

Video concepts are really the bread and butter of the Ideasicle Experts. All of them have experience telling stories through film, whether that’s through full on TV campaigns, corporate video concepts, social media video docs, or even TikTok video concepts for brands.

All you need is an objective and a production budget to concept within and our team will do the rest.

Timing: one week (or less) for one round of ideas. Double that for two rounds.

Resources:

  1. Ukraine Campaign: If An Idea Could Start World War 3, An Idea Could Precent It (see entire Ideasicle X process in action)

 
 

Launch that product with a little pizzazz.

PR stunts are a blast to think about because they can be anything. We typically get a brief and the parameters of budget, timing, and locations, and then we’re off and running. We have several PR/promotional experts in our ranks to ground a team for PR stunts.

Because sometimes a client has the whole marketing plan ready to go, but just need some sizzle to launch it and grab everyone’s attention.

Timing: one week (or less) for one round of ideas. Double that for two rounds.

Resources:

  1. Ukraine Campaign: If An Idea Could Start World War 3, An Idea Could Precent It (see entire Ideasicle X process in action)

 
 

We’ve got a budget, we’ve got a strategy, but now what?

This category of ideas is quite powerful for our clients because they not only get media ideas, they get creative ideas within media ideas. It’s like a twofer. The client briefs us on timing, budget, target audience, and then we come up with lots of different creative ways to reach that audience. Maybe it’s a social media campaign where we…or a contest that goes like this…or a user generated content concept that would work like this. Who knows.

And unlike most agencies who make money on the execution of their ideas, we do not. We don’t care if ourideas are free to execute if we think they’ll work for our clients.

Timing: one week (or less) for one round of ideas. Double that for two rounds.

Resources:

  1. Ukraine Campaign: If An Idea Could Start World War 3, An Idea Could Precent It (see entire Ideasicle X process in action)

 
 

How do we get noticed, and noticed fast?

Similar to our “Go-to-market Ideas” project, Launch Ideas are just a little more specific. It’s not how we go to market, in general, but how do we come out of the gates swinging? How do we earn attention quickly and change the conversation so the rest of our launch goes well?

Our teams enjoy these projects because they are such a challenge. They’re a problem to solve, and creative people love problems. Just tell us your parameters of budget and timing and we’ll come back to you with 10+ barn-burner ideas to launch.

Timing: one week (or less) for one round of ideas. Double that for two rounds.

Resources:

  1. Ukraine Campaign: If An Idea Could Start World War 3, An Idea Could Precent It (see entire Ideasicle X process in action)

 
 

Name a company, a product, a feature of a product

Most agencies dislike naming projects so they hand them over to us. It’s fine with us, we actually enjoy it. We’ll put four writers on the project, brief them, and then watch them go.

We will run every name we present by the Uspto.gov (United Staes Patent & Trademark Office) website so we don’t present any names with obvious trademark issues. We’ll also do any necessary url searches, if that’s an important part of the assignment.

Expect 20-25 names per round and two rounds of ideas.

Timing: two weeks, one week per round.

Resources:

  1. Ukraine Campaign: If An Idea Could Start World War 3, An Idea Could Precent It (see entire Ideasicle X process in action)

 
 

How do we…

Not all idea projects are prescriptive of a certain kind of idea. Sometimes it’s more about solving an acute marketing problem with creative ideas. Perhaps a competitor has come out with a new message. How do we respond to it? Or maybe you’re a political candidate and need to take advantage of a recent event. How can you do it? Or maybe it’s bigger than these. Maybe you have a product that may have other applications. What are some other applications that could lead to new markets?

Stuff like that.

Timing: one week for one round (less if necessary), twice that for two rounds.

Resources:

  1. Ukraine Campaign: If An Idea Could Start World War 3, An Idea Could Precent It (see entire Ideasicle X process in action)

 
 

our campaign is getting stale

You know you’ve struck gold when you’ve got an ad campaign running in its 3rd, 5th, 10th year. I’m looking at you, GEICO and Progressive. Nice job. But with the longevity of advertising campaigns within a single agency comes the difficulty in keeping it fresh.

Enter the outside perspective Ideasicle X can bring with our ProXy Service. You get four world-class creative people thinking about how to evolve your campaign. You’ll be the best judge of these ideas, as you know your campaign and client so well. But we will give you all kinds of fresh thinking sure to inspire your campaign’s evolution in smart, creative ways. Think of it as preempting a pitch.

Timing: one week per round, two rounds recommended.

 
 

so we’ve got this idea…

Could be you’ve got an idea for your client or your brand. It’s big and bold and is generating steam within your team. But it’s risky and you’re just not sure about it. Is it a good idea? Will it solve the marketing problem as intended? Will there be any social/political ramifications? And the biggie, could it be better?

With an Ideasicle X project, a team of four creative professionals from the advertising world can look at your brief, your intentions, and the idea itself and provide valuable feedback. You will get a very honest assessment of the idea, ideas that extend your idea into new/unexpected places, and, no doubt, a few completely new ideas inspired by yours.

Timing: one week for one round (no need for two rounds).