Brand Essentials Bundle: Brand With A Plan

20% Off Bundled Price for 3 essential branding ingredients

Whether you’re a start-up or an established company, every brand needs the focus and unifying inspiration of a brand idea/tagline, a manifesto to socialize the idea, and go-to-market ideas to get the word out. With the Ideasicle X Brand Essentials Bundle you get all three from a team of four professional, award-winning, hand-picked creative people from around the country within 4-5 weeks and for a fraction of the cost of a full service agency ($200,000 or more).

Unbundled cost (which is already less than typical agencies):

  • Brand Idea/Taglines (2 rounds): $25,000

  • Manifesto: $5,000

  • Go-to-market ideas (1 round): $15,000

  • Total: $45,000

Brand Bundle Cost: $36,000 (a savings of 20%, or $9,000)

How can we do this: Our virtual model massively reduces overhead and, with four rock-star creatives on your team, amplifies idea generation. We would put any four of our Ideasicle Experts against any team from any traditional agency any day. You’ll see.

How it works

Click image to review all the Ideasicle Experts

We begin with a call where you brief us on your company. We will then prepare a creative brief reflecting the essence of the company and recruit a team of four Ideasicle Experts. These four will remain intact for the entire trilogy of the Brand Essential Bundle. We will utilize the Ideasicle X SaaS platform to manage the idea generating process virtually through our ProXy Service (where we serve as the client’s “proxy” on the platform). And we will execute the projects in a cascading fashion, where the approved idea from the first informs the second project, and the second informs the third. It’s a beautiful thing.

1. Brand Ideas/Taglines: 2 weeks

We will recruit a team of four who have the right experience for the job, brief them with video and PDF, monitor the idea session, and prepare a presentation of at least ten different brand ideas. Each idea will include a tagline, a description of our intent, rationale as to why we think it’s a good idea, and a visual that represents the “vibe” of the idea. The client feedback from Round 1 will be fed back to the team to inspire a second round of ideas. During which we will, again, monitor the session and prepare a second presentation of at least ten new brand ideas. Only taglines where we find no obvious trademark conflicts via uspto.gov site will be presented, though client should still run finalist lines by a proper trademark lawyer. PDFs of each presentation will be provided after each round.

2. Manifesto: 1 week

Now that we have the tagline, it’s time for the manifest. One of our professional writers who worked on the tagline assignment above (no learning curve, btw) will write a 4-5 paragraph manifesto bringing the approved tagline to life, romancing it and giving it emotion. The manifesto can then be used to inspire internal teams, used in marketing to integrate the communications, and used to brief outside agencies who are developing your communications. Includes two rounds of revisions.

3. Go-to-market Ideas: 2 weeks

Now armed with, and inspired by, the approved tagline and manifesto, the team will come up with go-to-market ideas for the brand. We will work within whatever parameters you place on us—parameters of budget, timing of execution, social-only, etc. But we are after creative ideas to launch the new brand idea in a big, memorable way. We will monitor the idea session and prepare a presentation of at least ten ideas. Each will include a title, a description, rationale, and a “vibe” image. Again, a PDF of the presentation will be provided.

The result: a brand with a plan

With the Brand Essentials Bundle, your company gets the essential ingredients for break-through branding. All from seasoned creative professionals. All within 4-5 weeks. And all for a fraction of the price of full-service agencies.

Nothing is unthinkable.