Launch that product with a little pizzazz.
PR stunts are a blast to think about because they can be anything. We typically get a brief and the parameters of budget, timing, and locations, and then we’re off and running. We have several PR/promotional experts in our ranks to ground a team for PR stunts.
Because sometimes a client has the whole marketing plan ready to go, but just need some sizzle to launch it and grab everyone’s attention.
Timing: one week (or less) for one round of ideas. Double that for two rounds.
Resources:
Ukraine Campaign: If An Idea Could Start World War 3, An Idea Could Precent It (see entire Ideasicle X process in action)