Winning the Pitch: 5 Key Variables

All in your agency’s control

The creative idea, strategy, brand tone, relationship, and responsiveness drive your odds of winning a pitch. But they’re interconnected: a weak strategy undermines creative, poor tone disrupts strategy, and relationships shape perceptions. Each slider in our app lets you adjust these variables, revealing their weighted impact on your odds based on our expertise.

Move the sliders for each variable below and see how they intermingle and either increase or decrease your odds of winning.

WINWIZ

Master these 5 key variables to boost your pitch odds.

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Are you listening? Responding overtly to client feedback builds your relationship, sharpens the strategy, and makes the creative work buyable.

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Strong chemistry with the client boosts how they perceive everything else (strategy, creative, etc.). Alone, a good relationship is not enough to win, but without it, forget it.

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Getting the brand tone right is critical to nailing the strategy. Discuss tone with the client to ensure you're not presenting beer ads to bank clients.

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A profound strategy can significantly boost your odds, even if the creative idea isn’t perfect. But a poor strategy guarantees poor creative.

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It's hard not to hire an agency with a big creative idea. Mistakes with the other variables will affect just how big this idea can be.

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If you need help with your next pitch, or with your new business materials in general, give me a call. I’ll review your RFPs, presentations, and approach, and provide recommendations to increase the odds. If we need Ideasicle X, we can turn that on as well.

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