A better way for agencies and marketers to tap into freelance creative talent.

THE TRADITIONAL FREELANCE MODEL

Agencies hire freelance creative teams made up of two people, a writer and art director, bring them into the office, brief them, have them work for a week or so against a brief, and then release them. Post-Covid it’s not always in person (just add Zoom). After a week or so agencies typically see 5-10 ideas from each freelance team (sometimes more, sometimes less). Freelancers charge “day rates” for their services, sometimes as much as $1,500-2,500 per day, per person. For five days, a team of two at $1,500/day would cost the agency $15,000.

THE IDEASICLE X FREELANCE MODEL

With a Subscription to the Ideasicle X web application, agencies recruit freelance teams of 4 (not 2), brief them, monitor their ideas in realtime, and pay them all from the platform. Unlike traditional freelance, the agency has visibility into the creative process as it unfolds on the IX platform, so the agency can easily encourage great ideas, add their own ideas, and course-correct the team as necessary. The team of 4 work together, not in competition, building upon each others’ ideas, yielding an average of 35-50 ideas per one-week job. Agencies propose what they’re willing to pay the freelancers for each job. No day rates. And because our virtual model makes the process painless and fun for freelancers with no travel or meetings, and the ability to work on multiple jobs at once, we’ve seen A-list creatives agreeing to 1-week virtual idea projects for $1,500. That means a team of 4 at $1,500 each costs the agency $6,000 plus a 10% handling fee, or $6,600. Ideasicle X also handles all W9/1099 red tape for you.

Better yet, with Ideasicle X you can integrate freelance talent seamlessly into your organization’s creative process. It’s no longer a big deal full of red tape and hassle to bring people in. Your users can simply log on, open a job, invite talent, and within hours a freelance team is coming up with ideas.

* With the IX platform the agency proposes payment amounts and freelancers are free to accept or reject the job. Its market forces at work. $6,600 is typical. Also, does not include the Subscription fee of $500/month or $5,000/year.