It's hard not to hire an agency with a big creative idea. Mistakes with the other variables below can be overlooked if the idea is a winner.

A profound strategy can significantly boost your odds, even if the creative idea isn’t perfect. It also inspires your team’s best work.

Getting the brand tone right is critical to boosting your odds. Discuss tone with the client to ensure your idea resonates.

Strong chemistry with the client boosts how they perceive your work, increasing your odds. It’s not enough alone but makes a difference.

Listening to client feedback builds trust, slightly boosting your odds. It’s essential but not a game-changer on its own.