Consulting: Brands

For Brands:

  • Fractional CMO / Brand Consultant - ongoing, deep brand consultation (2 FRACTIONAL SLOTS AVAILABLE)

  • Brand ideas - research, idea development (taglines), manifestos

  • Go-to-market ideas/plans

  • Creative briefs that inspire (click here for my perspective on briefs)

  • Presentation narratives/building

  • Manager/Organizer for Ideasicle X idea projects and productions

Don’t Just Brand The Channel, Channel The Brand

When your company has a powerful brand idea, it’s no longer about what YOU would do in the marketplace. It’s about what your BRAND would do. Employees can “channel” that brand idea into everything they do.

I typically start here with my consulting clients because nothing else matters until you’ve got a brand idea. And I can do it myself or we can involve my Ideasicle Experts. But once it’s done and you’re loving it, we move on to other things (e.g. communications plans, creative briefs, go-to-market ideas/plans, etc.).

case studies

Ketovie Case - click image

Seybert’s Case - click image

MP (formerly MassPay) Case - click image