Brand ideas in the form of taglines.
We have done countless brand idea projects. For startups like Liberty Defense for rebrands like MP (formerly MassPay) and Seybert’s Billiards and even NHL hockey players (Robin Lehner). Here’s how it works:
Immersion - we start by getting smart on your business. We review all identity materials, interview the leadership team and other key constituencies, and prepare a creative brief.
Idea Generation - we assemble a world-class team of 4 creative people with an expertise in branding and copywriting. We focus on taglines that are not only well articulated lines, but represent a bigger brand idea that the company can rally around. We typically conduct two rounds of ideas because the feedback we get from round one can become the “brief” for round two, making the team doubly dangerous (in a good way).
Manifesto - once we land on an approved brand idea, one of the writers originally assigned will have the added task of writing a manifesto to bring the idea to life for internal audiences. Only then can you teams truly channel the brand into everything they do.
Ideasicle firebrand
Through a joint-venture of three best-in-class entities, we have innovated a unique and focused 1-2-3 process that gives you just the right amount of big-agency talent to transform your brand without the overhead and expense of a big agency. And we conduct the same process as above but add a video script and brand anthem video (produced).
Click here to learn more about Firebrand.
Resources:
Learn about the therapeutic benefits of the brand idea process here.