How do we…
Not all idea projects are prescriptive of a certain kind of idea. Sometimes it’s more about solving an acute marketing problem with creative ideas. Perhaps a competitor has come out with a new message. How do we respond to it? Or maybe you’re a political candidate and need to take advantage of a recent event. How can you do it? Or maybe it’s bigger than these. Maybe you have a product that may have other applications. What are some other applications that could lead to new markets?
Stuff like that.
Timing: one week for one round (less if necessary), twice that for two rounds.
Resources:
Ukraine Campaign: If An Idea Could Start World War 3, An Idea Could Precent It (see entire Ideasicle X process in action)