Name a company, a product, a feature of a product
Most agencies dislike naming projects so they hand them over to us. It’s fine with us, we actually enjoy it. We’ll put four writers on the project, brief them, and then watch them go.
We will run every name we present by the Uspto.gov (United Staes Patent & Trademark Office) website so we don’t present any names with obvious trademark issues. We’ll also do any necessary url searches, if that’s an important part of the assignment.
Expect 20-25 names per round and two rounds of ideas.
Timing: two weeks, one week per round.
Resources:
Ukraine Campaign: If An Idea Could Start World War 3, An Idea Could Precent It (see entire Ideasicle X process in action)